On this week’s combat sports marketing newsletter, we dive into various topics surrounding the customisation of widespread content, establishing your tone-of-voice, the influence of meme marketing and transferable content lessons we can learn from football.
X makes a lot of noise for UFC5 
If you’re a combat sports fan, you’ll have heard that UFC 5 is out on PS5! The combat sports world has gone mental over it, and from a marketing perspective, it’s an opportunity for brands, athletes and promotions to customise content around it to benefit brand awareness and engagement 
New England Fight Promotion, Cage Titans, have done a terrific job at this by customising their own UFC 5 cover with their fighter Joe Gianetti 
This provides many benefits from a branding perspective, such as 
advocating for your athletes by placing them in your creative design
following a long-term trend through user-generated content
optimising an opportunity to get noticed by a global brand, such as the UFC
Know your tone of voice online
One of my close networks, Elusive 2.0, created a reel this week illustrating some educational hints around the differences between journalism between different sports, predominantly boxing and football 
Raf is a combat sports analyst and has identified the opportunity not only to perform his regular fight analysis daily but also to educate his audience about other insights that are involved with his job
If you’re a personal brand trying to keep growing, think outside the box when creating content related to your niche
Keep the memes flowing
The MMA community knows Mojahed Fudailat very well now, and ahead of UFC293, he’s done one of his comedy skits around Adesanya vs Strickland 
It is absolutely hilarious, and he’s hit the nail on the head with the references, voiceovers and animations 
What can combat sports learn from football?
4.5m+ views
301k+ likes
3.8k+ comments
10.7k+ saves
50.7k+ shares
This single TikTok has now become one of Jesse Lingard’s most engaged bits of TikTok content this month
As mentioned, TikTok has announced a speed-up feature for their content, increasing the appetite for their demographic to repurpose it, meme it, customise it and the LIST. GOES. ON.
Therefore, as a combat sports athlete, pay attention to updates and new features on your social channels and optimise them while they’re fresh
This will bring YOU the following advantages
Ranked higher in the algorithm
Likely to receive greater volumes of engagement
New creative ideas for content
That’s a wrap! As always, if I’ve missed anything, let me know!
Ash Sports Media 