In this week’s edition, you’ll gain some juicy insights into the following
- How to make your audience aware of your presence across different social channels
- The impact that post-fight celebrations can have towards athlete branding
- Ways to maximise your community relationships through YouTube
- How to repurpose nationally recognised trends to your benefit
- How to captivate initial attention through Instagram reels
Take notes from UFC on TNT Sports as to how to make your audience aware of other channels you’re present on
ESPN MMA continue to lead by example with TikTok
Following Vanessa Demopolous’ win over the weekend at #UFCVegas80, her traditional celebration has been maximised all over social media from various outlets. 
The impact that this can have on her brand is miraculous, such as 
MERCHANDISE
Specific merchandise can be branded with Vanessa Demopoulus doing her traditional “jump into the hands of the commentator”, which fans will find appealing and engaging. 
MEMES
It’s a chance to expand outside her niche with no context memes across the MMA community and general meme accounts such as Sport Bible, LadBible etc.
Did you know YouTube offer out Loyalty memberships?
I was casually scrolling through my YouTube feed and came across one of my favourite content creators, Aiden Heaney, a playground of personal development tools and knowledge.
As a marketer, I casually scrolled through his YouTube description in his latest upload, I noticed that he has an exclusive membership option for his community to get involved in
This is a brilliant way to grow your community and make them feel valued by being affiliated with your content.
The benefits it can provide long-term are opening monetization avenues, community value, early updates to upcoming news and more exclusivity.
Capitalise on nationally recognised trends to generate brand awareness
Norwich City FC stole the show in the sports content landscape to illustrate the importance of speaking out about mental health and checking out on your loved ones.
National trends in the content calendar mark an opportunity for brands, athletes and creators to optimise their brand awareness during a spike in social media engagement from influential brands.
For example, #WorldMentalHealthDay could’ve been utilised as an opportunity within combat sports to illustrate how fighters have openly come out about mental issues they’ve faced, diagnoses they’ve experienced etc. This would have an inspirational effect on the casual fan and illustrate combat sports’ mental power.
As a matter of fact, this was an initiative I took through my X feed, where I reposted Norwich City FC’s video and then created a thread of moments of influential figures in the combat sports space discussing mental health, having a proactive attitude like this surrounding such prevalent issues around the likes of mental health can be a big deal to add authenticity, transparency and value to your online tone-of-voice
Capture unorthodox moments within your Instagram reels
Most recently, ONE Championship shared an IG reel with their fighter, Amir Aliabari, with the caption promoting who the fans want next for him.
But to captivate the initial attention, they’ve selected a video of himself getting his nails cut before he goes to compete 
What this does is humanise your content while captivating the attention of your audience
Now that’s a wrap! If you found any other juicy content insights inside or out of combat sports this week, feel free to let me know!
Ash Sports Media 