In this weeks edition, we dive into the following
- How to adapt to changes in X
- Optimising fight announcements
- Creative ways to become your own self-promoter
- How to merge vertical and landscape content efficiently on different platforms
The Lionesses lead by example on how to promote a blog post on X
Following changes made from Twitter evolving to X, a big adjustment has been being able to view how to promote blog posts as Twitter was very clear around a blog thumbnail being clear as day, whereas now, the format just appears as a graphic, meaning you need to go the extra mile to get your audience to click through 
A simple ‘click here to read more’ typography graphic through the blog post is enough to encourage Lionesses fans to click through, and it’s something that combat sports brands can learn, too 
Get people talking around your fight announcements
Regarding fight announcements, it’s important to be as creative as possible to get more individuals drawn in. Jake Paul and his team have done this by announcing he’s got a fight on the 15th of December but not officially announcing his opponent. 
I know what you’re thinking: what impact does this make online? Well, it will get communities talking and guessing around who his potential opponent will be, meaning that Jake will likely be trending more across discussion-orientated social channels such as X. Plus, analysts and fan accounts will likely create content on YouTube predicting who his opponent will be.
This skill is transferable for fight announcements and any kind of announcement you have, encouraging discussion and debate whenever producing social media content.
Get creative with how you promote yourself
Following KSI vs Tommy Fury, crossover boxer Ashley Rak-Su has devised a rap summarising the highlights from the event.
One thing that TikTok certainly appreciates is creative content; therefore, utilise that to your advantage. Even in the fight game, you’ll see certain fighters creatively mocking their opponents; for example, when Crewz-Dezurn had her face-off against Savannah Marshall, she started doing a rap against Savannah, which proved unorthodox and engaging. Plus, stuff like that can get repurposed and recognised by other brands.
Another example involves my own brand. I wrote an inspirational poem in dedication to none other than Michael Bisping some time ago relating to my battle against cancer, and as a result of this, it was endorsed by sports media outlet, essentially sports
Tips for fighters to optimise their IG stories/reels to promote YouTube videos
Israel Adesanya’s content team have done a terrific job at optimising his IG stories to promote one of his recent YouTube videos; here’s how 
When it comes to promoting landscape videos on a horizontal-orientated platform like Instagram, it can be difficult to optimise engagement at times with regards to converting your audience into viewers 
However, there are ways you can overcome this, just like Izzy has here; there’s a clip of the YouTube video accompanied by the link to it on YouTube, which is also filled with branding that illustrates the core themes of the video, him reacting to #KSIFury and the UFCs most recent event
That’s it from me, if there’s any further bits of content I’ve missed out on, let me know!
Ash Sports Media 