On this week’s combat sports marketing blog post, we dig into optimising pinned posts on X, raising awareness of other channels through reels, methods to engage your community despite what channel you’re on, and superb tactics to maximise YouTube marketing.
Take notes from Joe Joe Giannetti about optimising pin posts on X
Cage Titan’s superstar, Joe Joe Giannetti, caught my eye while scrolling through my X feed, and I am super impressed with how he’s marketed his pinned post.
When you’re a fighter, it’s essential to clarify your intentions as you’re trying to become a superstar. Plus, he’s taken the time to pay meticulous attention to detail in content creation. As a fighter, it’s key to showcase your passion AWAY from the cage when engaging with your audience.
Sports fans, in general, are interested in the entertainment factor rather than just the fighting, and that’s exactly what Joe Joe’s pinned post illustrates. 
Where’s the value in recognising user-generated content?
None other than UFC welterweight Shavkat Rakhmonov featured in a collaborative Instagram reel this week via espnmma & SportsCenter due to himself missing his sister’s wedding due to the undefeated welterweight competing at UFC296 against Stephen Thompson.
This reel showcased a clip captured via a user-generated content account dedicated to the 17-0 fighter, which appears to be identified on X.
From a marketing perspective, this is a good move for brands, fighters and marketers to raise awareness via a single post to make your audience notice other channels you’re present on, meaning they’re more likely to give you a follow or engagement, which can only benefit your brand.
Casuals Corner once again gets the TikTok game spot on!
There are so many tick boxes that Casuals Corner has been able to tick through this single post; here are what they are 
the timing of UFC296 and creating content dedicated to Leon Edwards
discussing about Leon outside of his niche (away from MMA)
consistent engagement in the comments section
The main focus I’d like to highlight is the consistency that Casuals Corner practices in engaging each consumer who watches their content. This is an important habit for fighters, brands, and marketers to get into when establishing a community via social media, as it helps with loyal supporters of your brand, which can pay long-term dividends.
What can we learn about optimising YouTube marketing from Mighty Mouse?
The moment you visit Demetrious Johnson’s YouTube account dedicated to his passion for gaming, as a marketer, there are so many learning points as to how you can optimise your content marketing; here is what they are
It’s a super engaging cover photo. Long story short, first appearances count. He and his content team have nailed this to a tee; it has his YouTube account title and the branding colours for recognition.
A comprehensive YouTube description. When clicking on it, it tells you what the channel entails and links to his other marketing channels, which helps to build up external traffic and brand awareness alongside his location, which can help with cultural visibility purposes 
That’s it from me; if you found this valuable and want help to build your brand, contact me through X or Instagram via Ash Sports Media.
Ash Sports Media 