Happy New Year, fight game enthusiasts! I hope we’ve had a festive season and valued time with loved ones! It’s Friday, so it’s time for the year’s first edition of How Can This Benefit My Brand. 
SPORTbible leads by example to optimise blog posts on X
Considering many brands and personalities still getting used to the adaptations being made on X, promoting blog posts has been a big topic of discussion. 
Typically, in this era of sports journalism, clickbait headlines are a strong theme for encouraging consumers to click through to external content across the web. On X, this can be optimised through an engaging post, followed by a thread following the link to where you want your potential consumer to follow through. 
To repurpose this on other channels, you can create a reel on IG/TikTok and communicate with others by clicking the link in your bio. Alternatively, create an IG carousel/thread on IG or X summarising the key points of the content and then feed through the external traffic at the end of the blog. 
MMA short-form documentary creator gives us a lesson in YouTube marketing
Patrick Gavia creates MMA short-form documentaries, and his most recent upload about Khamzat ‘Borz’ Chimaev caught my eye for multiple reasons. Not only was it engaging, insightful and thrilling, but from a marketing perspective, there were many tick boxes that Patrick completed 
First off is the thumbnail. As I’ve spoken about a lot, the thumbnail on a YouTube video plays a big part in whether a consumer will consume or continue scrolling. Regarding each of Patrick’s YouTube videos, what stands out to me is the colour consistency, illustrations and messaging, which makes it clear as day what exactly the video is all about
Secondly, the optimisation of user experience is important. The video’s description is a set of timestamps throughout the duration of the content. Timestamps are a super cool way to allow consumers where exactly they can find bits of content they’re most interested in, particularly during long-form content 
This then helps with audience retention and viewership duration 
Following little tips and tricks like this will help improve YouTube SEO and visibility simply by making your content as comprehensive as possible
Cage Titans superstar Joe ‘Skelator’ Giannetti’ creates an awesome IG reel
As it is the end of the year and the start of 2024, the majority of creators will be following the trends of wrapped-up reels and content summarising how their years went. 
That’s been the long-term game of social media. Follow the trends. However, something that stood out to me about this reel from Joe was the hashtag he included in the caption. 
This caught my eye because it’s a great transferable content tactic to practice when creating a community. This can be repurposed through various avenues when growing your personal brand, such as merchandise, fight promotion and much more.
Now that’s a wrap! Did I miss anything out 
Ash Sports Media 