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How is Logan Paul helping the WWE enter a new era of culture?
For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why. Read more
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Exclusive Interview with Ameesh Manek: Global sports industry leader
How do you get into sport from an external industry? What was life like as Arsenal FC’s Head of Operations? Well, Ameesh has you covered in this week’s blog! Read more
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Mojahed Fudailat’s UFC parody series: a lesson in meme marketing
Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing. Read more
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Exclusive Interview with Angus Martin, CEO of The Asian Sports Foundation
Interested to hear about what the future holds for Asian sport? Ever wondered what it’s like to work in sport for development? Well, lucky for you, Angus has you covered. Read more
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The AST wrap-up: Influencer boxing, sports crypto and more!
TikTok joins the YouTube boxing wave, socios.com continue to lead the sports crypto movement, and you’ll never guess what LeBron’s next venture is! Read more
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How has Israel Adesanya transformed into a marketing powerhouse?
Israel has made a significant name for himself with 21 fights in his MMA career. Even though he suffered his first loss at UFC259 against light heavyweight Jan Blachowicz, Adesanya has gained much respect for his courage to step out of his traditional weight class. He’s proven to be a decorated striker, a cultural phenomenon Read more
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