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Exclusive interview with Gustavo Spanholi: International Engagement Manager at The FA
Are you interested in exploring a career in The FA? If so, stop scrolling and check out an interview I did with their International Engagement Manager! Read more
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The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!
Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass? Read more
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Eye-catching marketing moments from Super Bowl LV
We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl. Read more
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Exclusive Interview with Layla Anna-Lee: Presenter and Content Creator
Layla Anna-Lee has been the voice of the Olypmics, FIFA World Cup, UFC Europe and poker. Hear what she has to say about working as a content creator in sport. Read more
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The AST wrap-up: ONE Championship, WWE, Sport England and more!
ONE Championship soon to release The Apprentice, Sport England appoint a new director and the NWHL secure their largest-ever sponsorship. Read more
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Sports industry crossovers: is this the best marketing move for athletes?
Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes? Read more
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