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The AST Wrap-up: esports, the winter games and the future of sports marketing
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more. Read more
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What can football clubs do to turbocharge their content strategy?
With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong! Read more
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Ash’s exclusive interview with Júlia Pimenta Salazar, Teams and Programmes Manager at Street Child United
Júlia is a sport development professional who has made life-changing impacts through her work at Street Child United. Read more
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The AST Wrap-up: digitalisation keeps sport ahead of the curve
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more! Read more
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MMA vs Boxing; which sport has the more efficient business model?
MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now… Read more
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Christopher Winn talks about his journey towards the UCFB Global Institute of Sport
Christopher Winn has had an accolade of successes, working at UCFB, Deloitte and KPMG. How did he get there? Click here to find out. Read more
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