Blogs

  • Combat content wrap-up 

    Combat content wrap-up 

    Have you ever thought about how to adapt content efficiently per platform? Well, it will be worth giving this a read. Read more

  • Exploring the marketing mix for Cage Titans

    Exploring the marketing mix for Cage Titans

    Cage Titans are an upcoming fight promotion based in New England. What does their marketing mix look like? Read more

  • Who are the top 10 most engaged crossover athletes across Instagram?

    Who are the top 10 most engaged crossover athletes across Instagram?

    Crossover athletes have proven to be hidden gems when it comes to maximising impact online and building highly engaged communities. What transferable skills can traditional athlete’s take away from this? Read more

  • Exploring the UFCs UX Design Strategy

    Exploring the UFCs UX Design Strategy

    The UFC is one of the top sports leagues across the globe. A big reason for that is how they utilise their channels to interact with their fans, especially their website. Read more

  • How can sports properties utilise ChatGPT? 

    How can sports properties utilise ChatGPT? 

    ChatGPT is an artificial intelligence (AI) chatbot designed to respond to text-based enquiries and language responses. It’s a free conversational model that generates human-like text when interacting with the application. It’s fair to say ChatGPT has taken the world by storm. The app has reached 100m+ users only two months after its launch (January 2023). Read more

  • Content trends that stood out in combat sports during 2022

    Content trends that stood out in combat sports during 2022

    Utilising non-sporting themes to amplify athlete-driven personalities further The UFC have explored many ways to better connect with its audience. A large theme contributing to this involves Q&A sessions; the UFC decided to create a series which embraces this called No MMA Questions. The clue is in the name, MMA fighters answer questions which explore Read more