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Category Archives: The Journalist’s personal brand

John Morgan: The journalist’s personal brand

John Morgan, commonly heard asking the first questions at UFC Press Conferences, is a leading journalist personality in the MMA community.

Posted byAshMarch 28, 2022Posted inThe Journalist's personal brandTags:Digital Marketing, Fan engagement, marketing, MMA, Sports Business, Sports industryLeave a comment on John Morgan: The journalist’s personal brand

Fred Talks Fighting- the journalists personal brand

Meet Fred Beck, a 17-year-old taking over the combat sports journalism scene. Let’s explore how he’s building his personal brand.

Posted byAshMarch 21, 2022August 10, 2023Posted inThe Journalist's personal brandTags:Boxing, Digital Marketing, Fan engagement, Journalism, marketing, MMA, Sports Business, Sports journalismLeave a comment on Fred Talks Fighting- the journalists personal brand

Ariel Helwani- The journalist’s personal brand

Ariel Helwani has become one of the most pivotal names amongst MMA journalism. However, hwo has he built his personal brand?

Posted byAshMarch 13, 2022Posted inThe Journalist's personal brandTags:Digital, Digital Marketing, Fan engagement, Journalism, marketing, MMA, Sports, Sports Business, Sports industry, Sports journalismLeave a comment on Ariel Helwani- The journalist’s personal brand

Helen Yee- the journalist’s personal brand

Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?

Posted byAshFebruary 28, 2022June 16, 2025Posted inThe Journalist's personal brandTags:Combat sports, Digital Marketing, Digitalisation, Fan engagement, Journalism, marketing, MMA, Personal Brand, Sports Business, Sports industryLeave a comment on Helen Yee- the journalist’s personal brand

The Schmo- the journalist’s personal brand

So, what makes the Schmo a much-needed breath of fresh air in sports journalism?

Posted byAshFebruary 20, 2022Posted inThe Journalist's personal brandTags:Digital Marketing, Fan engagement, Journalism, MMA, Sports Business, Sports journalism3 Comments on The Schmo- the journalist’s personal brand

Josh Cohen- The Journalists Personal Brand

Josh Cohen, most commonly known as the ‘Pink Suit Guy’ has grown to become a viral sensation across the MMA community. What does his personal brand look like?

Posted byAshFebruary 14, 2022Posted inThe Journalist's personal brandTags:Digital Marketing, Fan engagement, MMA, Sports BusinessLeave a comment on Josh Cohen- The Journalists Personal Brand

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