A blog post I was hoping to release sooner, however, just like Errol Spence vs Terence Crawford, it’s better late than never!
Tag Archives: Combat sports
Exploring the marketing mix for Cage Titans
Cage Titans are an upcoming fight promotion based in New England. What does their marketing mix look like?
Transferable content lessons that traditional athletes can learn from YouTube Boxer’s – Edition 4
The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation.
Transferable content lessons that traditional athletes can learn from YouTube Boxer’s – Edition 3
The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation.
Jake Paul’s inspiration on me fighting the greatest fight of my life
Jake Paul despite being a polarising figure across the combat sports space, he’s proven to make an impact like no other fighter and that in itself has captured my attention. Here’s why.
Exploring the content strategy of the Professional Fighters League
The Professional Fighters League, also known as the PFL, are one of the top combat sports promotions on the planet. How does their content game contribute to this success?
Exploring the content strategy of ONE Championship
ONE Championship brand themselves as ‘the home of Martial Arts’. This blog discovers how their content strategy matches up to that statement.
Helen Yee- the journalist’s personal brand
Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?
Hooked On Fight Content- 11.12.21
Another fight content article is up for your satisfaction.
Hooked On Fight Content- 04.12.21
The weekend has arrived, meaning it’s time to wrap up the most outstanding pieces of content across the fight game!
Ash Sports Media 