What can sports marketers’ learn and apply from the new Netflix documentary, ‘the social dilemma’?

Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.

The AST wrap-up; a new era for fan engagement in sport

Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?

Will and Ash discuss the growth of Aston Villa, a ‘digitalised’ era of sport and what this means for the industry’s future

Will Street shares his insights from working for Aston Villa, applying transferable skills and what the future holds for tech and sport.

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.