ChatGPT is an artificial intelligence (AI) chatbot designed to respond to text-based enquiries and language responses. It’s a free conversational model that generates human-like text when interacting with the application. It’s fair to say ChatGPT has taken the world by storm. The app has reached 100m+ users only two months after its launch (January 2023).Continue reading “How can sports properties utilise ChatGPT? “
Tag Archives: Fan engagement
Content Lessons with Ash: What makes Behind-the-Scenes content thrive across sports?
Behind-the-scenes content is becoming more and more popular in the short-form content landscape we operate in. But why is this?
Content lessons with Ash: what methods can I adopt to improve my storytelling through my personal brand?
Storytelling is a key source that get’s people engaged through online content. How can you ensure your content game is up to scratch?
Content lessons with Ash: How can athletes make the most of Twitter bios?
When interacting with anyone, research beforehand, whether for a job interview or similar, is normal. Well, Twitter bios are an essential analogy which matches perfectly. How can we maximise them?
Content lessons with Ash- the influence of YouTube thumbnails
I’ve decided to release a brand new series called “content lessons to learn from Ash” a blog series focusing on empowering athlete’s, marketers and brands.
Transferable content lessons that traditional athletes can learn from YouTube Boxer’s – Edition 4
The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation.
Transferable content lessons that traditional athletes can learn from YouTube Boxer’s – Edition 3
The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation.
Oporto Sports Series: Exclusive Interview with Chris Mortley
Chris Mortley is the Senior Communications Manager at Sports Marketing Agency, Oporto Sports and he discuss the lessons he’s learnt throughout his time in the sports industry.
Israel Adesanya x Dan Hooker collaboration: the influence of athlete-driven marketing in combat sports
UFC champion, Israel Adesanya & lightweight veteran, Dan Hooker, have collaborated on some YouTube content which illustrates the impact of athlete-driven marketing across the combat sports landscape. Check it out!
Oporto Sports Series: What can we learn about how County FA’s have utilised the Women’s Euros 2022 to best promote their services?
The Women’s Euros 2022 has been a huge marketing opportunity for various organisations to maximise impact. Throughout my experience working for Oporto Sports, I couldn’t help but share how some of my clients used this opportunity to boost their brand awareness.
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