Tag Archives: Football

How can sports properties utilise ChatGPT? 

ChatGPT is an artificial intelligence (AI) chatbot designed to respond to text-based enquiries and language responses. It’s a free conversational model that generates human-like text when interacting with the application. It’s fair to say ChatGPT has taken the world by storm. The app has reached 100m+ users only two months after its launch (January 2023).Continue reading “How can sports properties utilise ChatGPT? “

How can you support your clients to maximise impact for national campaigns?

The sports industry is a lucrative sector that attracts attention from audiences beyond sport. County FAs have utilised various national campaigns to follow this theme, give this blog a read to discover more.

Oporto Sports Series: What can we learn about how County FA’s have utilised the Women’s Euros 2022 to best promote their services?

The Women’s Euros 2022 has been a huge marketing opportunity for various organisations to maximise impact. Throughout my experience working for Oporto Sports, I couldn’t help but share how some of my clients used this opportunity to boost their brand awareness.

#WEUROS2022 Weekly Round-Up: What content stood out this week and why?

The Women’s Euros so far has gotten off to a flying start! It’s only right I put a content series together that reflects on the content that stood out week by week.