The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
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Tag Archives: Football
Chris Dolby on becoming the first Asian footballer to represent the football league
Chris Dolby is the Premier League’s first Asian footballer, and he discusses the highs and lows throughout his career on and off the pitch.
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SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
The AST wrap-up: inclusion is key for effective sports marketing
Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…
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Ash’s mid-week interview with Dominic Edwards, an innovator for education in football
This week I sat down with Dominic Edwards from West Ham United who discussed his progressive career journey from a coach to a lecturer.
The AST wrap-up; Digitalisation continues to dominate the sports industry
Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?
The AST wrap-up; record-breaking viewership, new sports content and sport development
This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.
Has COVID19 been a blessing in disguise for fan engagement in sport?
COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.
The AST weekly sports business wrap-up, edition four
Combat sport continues to push boundaries, technology remains the industries savior and rivals become allies in Rugby.
Steve Stone, from the military to the FA
Mr Steve Stone is a football and coaching development officer from The Army FA. He has outlined his illustrious quest from the military forces to working at the pinnacle of the sports industry.
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