Israel Adesanya: how does his personal brand enhance his marketability?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

Exclusive Interview with Diego Colin: Social Media Coordinator at the Professional Fighters League

Ever wondered what it’s like working at the Professional Fighters League? Well, Diego here’s to give you some insight!

Jorge Masvidal: how does his personal brand enhance his marketability?

Jorge Masvidal is gradually growing into one of the UFC’s stars in this generation. Jorge is an innovative athlete who’s playing the game well; here’s how.