Tag Archives: Sports industry

The AST wrap-up; record-breaking viewership, new sports content and sport development

This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.

Would the sports industry benefit from seeing another combat sports crossover?

Innovating the traditional art of sport has become a prominent trend in the modern sports industry. What further impact could this have on its future?