Hello, sports enthusiasts; I’m starting a new blog series which looks at one piece of innovative content on various platforms across the combat sports landscape. These channels include TikTok, Instagram and Twitter and YouTube.
Cage Titans Octagon announcement
In combat sports, the ring announcement is a big part of what drives the appetite ahead of a fight 
Cage utilised this well in their TikTok, illustrating one of their fighters coming out in a Captain America outfit. 
It’s funny, entertaining and engaging. Three key ingredients for TikTok content to work 
What’s your favourite food?
Casuals Corner MMA posted a remix reel of Sean Strickland mentioning his favourite food is hamburgers and then was followed up with a quick hamburger tutorial. 
Food tutorials are very engaging on IG and TikTok, a super awesome bit of content showcasing the unique creativity available through Instagram. 
Sportico uses a Twitter reach optimisation tactic.
With the good news of Jake’s Betr media raising $35m, to ensure this was heard by as many consumers as possible, Sportico ensured their tweet had a full stop at the start!
If the tweet began with Jake Paul’s @, it would be classified as a reply, meaning it would spread to fewer accounts across Twitter.
Incredible how little tactics like this can make a big difference
Adesanya vlogging with none other than Logan Paul
Unsurprisingly, Israel’s videos look well-engaged, slick and compelling. Including the thumbnail.
However, the video is exactly the type of context and theme of what works on YouTube. Giving fans an insight into something new that they can try out themselves.
Having the combination of Logan and Adesanya’s reach compiled into one video will always work efficiently.
What do you think of those content pieces? If there’s anything you feel I’ve missed out on, do let me know!
Ash Sports Media 