Welcome to the 2nd edition of the combat sports wrap-up! This week, we have a wide range of content that will blow your mind regarding the strategies that make them engaging and compelling!
FC Barcelona are now sponsored by PRIME
KSI & Logan Paul have taken multiple industries by storm ever since introducing PRIME into the content world 
FC Barcelona did a short-form Q&A testing the knowledge of JJ and Logan around the club, and there were some super cool transitions and effects used to optimise the bite-size content that TikTok algorithms appreciate 
Storytelling on YouTube 
None other than the former heavyweight champion, Anthony Joshua, returns to YouTube with a storytelling piece illustrating his resilience, an overview of his last fight and more 
There’s no denying how marketable the Watford fella is with his personal brand. However, what stood out to me with this piece was how the video utilised third-party traffic through the descriptions of his social channels alongside the voiceovers of him through archived clips of him training and fighting 
Whether you’re an established fighter or not, showcasing storytelling-themed content is highly recommended to build authentic connections with your audience. When that begins to build, you can then start to gain more sponsorship opportunities to maximise monetisation
Threads are underrated
Shoutout to Octagon Obsessed for this piece of content! For true UFC fans, you’ll know how close of a fight Makhachev vs Volkanovski was.
It was an absolute war and arguably the fight of the year. Although the way that a thread has been used to illustrate the narrative is compelling and draws in the consumer
Welcome Instagram threads to the social media sphere
None other than Durinho has made his stamp on Instagram threads! The social media landscape is evolving to imitate other platforms for monetary gain and to become the go-to app for as many audiences as possible
Ash Sports Media 