It’s another week and another opportunity to build your personal brand from other sports. Today’s blog post focuses on how fitness influencers use social media and methods to adopt from football broadcasters and brands.
Focus your content marketing on fan behaviours
Fitness influencer Demi Bagby, a few weeks ago, did a walk around at a gym and asked several members what songs they were listening to while working out 
Music is similar to sport in the sense that it brings people together, such as on the way to work, you’ll likely have your headphones in and be listening to some tunes 
If you’re a fighter, combat sports brand or fight promotion, you can repurpose this idea through the following avenues 
a fighter can share the songs they listen to while training, foods they eat before/after camp.
combat sports brands, similar to Casuals Corner MMA, can create a food-related series regarding snacks and treats they make ahead of MMA-related events.
Fight promotions can use the opportunity ahead of events to promote local artists to attend their events to gain traction towards more audiences buying tickets to events 
Get into the habit of adapting your branding relating to your adventure
In the football world, it’s currently the round of 16 in the UEFA Champions League. 
Therefore, the footballontntsports account has raised awareness of this to casual supporters of the beautiful game. Across the fight game, this is a transferable content lesson fighters, brands, and promotions can learn about
If you’re a fighter, ensure your cover photo and pinned post are related to an upcoming fight, media feature, promotion of yourself to compete, etc.
If you’re a combat sports brand or fight promotion, ensure your creative assets, such as a cover photo, pinned post, etc., relate to your latest event/opportunity.
Joey Swoll is a great example of how to use taglines for personal branding
Joey Swoll is a fitness influencer who uses his profile to call out those who give gym culture a controversial and exclusive name for itself. Long story short, through his content, he’ll regularly call out toxic behaviour and ends his videos with the tagline,” You need to do better”. 
If you’re a fighter or represent a combat sports brand/promotion, this is a habit you should get into. It becomes a part of your brand identity to get more casual audiences to recognise you. Almost similar to colour codes across social content, it’s an avenue to capture attention and gain a community long-term. 
If you want to learn about branding, check out COPA90 Football!
On the COPA90 Football YouTube channel, they’ve got a series called BWSL | Behind The Baller. What initially caught my eye was the consistency and engaging colour codes/typography used regarding the thumbnails. 
As I’ve mentioned, this is a deal breaker to whether somebody chooses to click through to the video. Something else that struck me was their YouTube description, including a bit.ly link. 
What’s a bit.ly link, I hear you ask; well, essentially, it’s a link shortener that you can use as a part of writing captions across social media, meaning you have slightly more space for writing or putting in different content pieces to make your brand potentially more engaging.
Bit.ly have free accounts you can create, so feel free to check it out!
Now that’s a wrap!
Ash Sports Media 