Author Archives: Ash

The AST wrap-up: Dortmund x BetMGM, The UFC x Crypto-betting and more!

Has BetMGM secured its biggest partner to date? Could the World Cup really come to UK and Irish soil? Well, that’s all to find out!

What can the NBA teach us about effectively promoting sports culture?

From it’s relentless approach to supporting Black Lives Matter, forming it’s first foundation ,and it’s worldwide influence, its only right to read this!

Exclusive interview with Anett Fodor: UEFA EURO 2020 Volunteer Manager, Budapest

Ever wondered about the power sport has to change the world? Keen to hear about the impact of volunteering? Well, don’t worry, Anett has you covered!

The AST wrap-up: NBA x Hennessy, Triller outbid Matchroom Boxing and more!

What if I told you Triller has changed boxing forever? Well, discover how!

What makes Naomi Osaka so marketable?

We all know how gracious Naomi is on the court. Let’s discover how this makes her so marketable!

Exclusive interview with Arnaud Sivignon: Commercial Coordinator at the International Tennis Federation

Ever wondered what makes an effective sports sponsorship? Well, Arnaud has you covered in this week’s exclusive interview!

The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?

How influential is the sports crypto movement for fan engagement?

Interested to hear about the latest sports crypto trend? Want to know how YOU can benefit from this new movement? Not to worry, I’ve got you covered.

The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!

Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?