Tag Archives: Lewis Hamilton

The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!

Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?

Posted byAshFebruary 14, 2021Posted inThe AST Wrap-upTags:AC Milan, BBC, BBC iPlayer, BBC Sport, Bellator MMA, Ben Askren, Big Bash League, commercialisation, Cricket, Digital Marketing, ESports, Formula 1, Formula 1 Esports series, Foxtel, Jake Paul, Kayo, Lewis Hamilton, Milan Media House, motorsport, next-gen, Serie A, Seven, Sports media, Sydney Sixers, Technology, TikTok, Triller, Uefa Euro 20201 Comment on The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!

The AST Wrap-up: esports, the winter games and the future of sports marketing

AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.

Posted byAshNovember 7, 2020November 7, 2020Posted inThe AST Wrap-upTags:AC Milan, Broadcasting, EA Sports, ESports, Football, Formula One, Gaming, Lewis Hamilton, Marcus Rashford, Megan Rapinoe, MMA, Naomi Osaka, National Hockey League, ONE Championship, Professional Fighters League, Social Change, Sport for development1 Comment on The AST Wrap-up: esports, the winter games and the future of sports marketing

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