Cathy Long was once a football fan just like you who wanted to spark change in the industry for the better. Click here to check out her journey.
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Author Archives: Ash
The AST Wrap-up: illustrious innovations continue to evolve the sporting landscape
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
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Chris Dolby on becoming the first Asian footballer to represent the football league
Chris Dolby is the Premier League’s first Asian footballer, and he discusses the highs and lows throughout his career on and off the pitch.
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The AST Wrap-up: Sports sponsorship continues to fuel commercial growth
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.
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SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
Chris Smith chats about how far Football for development has come
Chris Smith is the Hampshire FA’s Football Development Manager, and he’s shared his perspective on what it takes to pursue a career in football.
The AST wrap-up: the game continues to be revolutionised
Sponsorship, viewership and extraordinary digital marketing are in store for this weeks wrap-up!
What can sports marketers’ learn and apply from the new Netflix documentary, ‘the social dilemma’?
Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.
Aston Villa’s Lucy Keeling shares her passions about using football to tackle social injustice
Lucy Keeling is Aston Villa’s Equality, Diversity and Inclusion Officer, and she shares her perspective on the contributions she’s made towards football for development.
The AST wrap-up: inclusion is key for effective sports marketing
Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…
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