Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?
Author Archives: Ash
The Schmo- the journalist’s personal brand
So, what makes the Schmo a much-needed breath of fresh air in sports journalism?
Josh Cohen- The Journalists Personal Brand
Josh Cohen, most commonly known as the ‘Pink Suit Guy’ has grown to become a viral sensation across the MMA community. What does his personal brand look like?
How can Showstar Boxing maximise its first event through content creation?
There’s a new boxing promotion on the horizon known as ‘Showstar Boxing’ who are bringing an influencer exhibition card entitled ‘UK vs USA’. What can they do through content creation to empower this event?
Sports industry trends to look out for in 2022- content isn’t king, it’s golden
This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!
Sports industry trends to look out for in 2022- Athlete-driven marketing
This year has been an unorthodox one across the sports industry and athlete-driven marketing has become more powerful than ever.
Sports industry trends to look out for in 2022- Influencer-led sport
This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.
Sports industry trends to look out for in 2022- the metaverse
This year has been an unorthodox one across the sports industry. The likes of NFT’s and blockchain have reached new heights, but how much further can they skyrocket?
Hooked On Fight Content- 26.12.21
Happy boxing day to one and all! It was only right to release this weeks edition today rather than last weekend, hopefully it brings some value to your day.
Hooked On Fight Content- 18.12.21
If your a marketer working in combat sports, this is a must-read!
Ash Sports Media 