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Chris Dolby on becoming the first Asian footballer to represent the football league
Chris Dolby is the Premier League’s first Asian footballer, and he discusses the highs and lows throughout his career on and off the pitch. Read more
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The AST Wrap-up: Sports sponsorship continues to fuel commercial growth
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity. Read more
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SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing? Read more
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Chris Smith chats about how far Football for development has come
Chris Smith is the Hampshire FA’s Football Development Manager, and he’s shared his perspective on what it takes to pursue a career in football. Read more
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The AST wrap-up: the game continues to be revolutionised
Sponsorship, viewership and extraordinary digital marketing are in store for this weeks wrap-up! Read more
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What can sports marketers’ learn and apply from the new Netflix documentary, ‘the social dilemma’?
Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role. Read more
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