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Aston Villa’s Lucy Keeling shares her passions about using football to tackle social injustice
Lucy Keeling is Aston Villa’s Equality, Diversity and Inclusion Officer, and she shares her perspective on the contributions she’s made towards football for development. Read more
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The AST wrap-up: inclusion is key for effective sports marketing
Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before… View post to subscribe to site newsletter. Read more
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What is so great about working in sport?
The sports industry has been under significant scrutiny this year; let me remind you about what’s so great about working in this remarkable industry. View post to subscribe to site newsletter. Read more
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The AST wrap-up; a new era for fan engagement in sport
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make? Read more
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What does sports ‘streamification’ hold for the future of sports broadcasting?
Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future? Read more
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AST weekly wrap-up; the youth continue to influence sports content
Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend? Read more
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