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Khabib Nurmagomedov, what can we learn from ‘The Eagle’s’ attitude in and out of the Octagon?
Khabib Nurmagomedov is the cash cow of the UFC right now. However, what can you apply from his legacy to support yours? Read more
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Ash’s five most essential sports industry learnings
I have interviewed over 15 outstanding sports industry professionals. To change things up, I thought I’d do a bit of reflection my biggest sports industry learnings. Read more
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The AST wrap-up; the sports industry’s evolving into an entertainment business
The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market. Read more
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Fame MMA vs YouTube Boxing; the difference between ‘content creators’ and ‘influencers.’
Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact? Read more
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Ash’s mid-week interview with Dominic Edwards, an innovator for education in football
This week I sat down with Dominic Edwards from West Ham United who discussed his progressive career journey from a coach to a lecturer. Read more
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The AST wrap-up; sport continues to act as a tool for worldwide development
The week of sports business has been hot on sport for development, diversifying football sponsorships and further viewership records established. Read more
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