The AST wrap-up; record-breaking viewership, new sports content and sport development

This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.

The AST wrap-up edition 6; partnerships, digitalisation and innovation

Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.

Ash’s Sports Talk, your second weekly sports-business wrap-up

This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.