Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?

The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

Significant moments which revolutionised contemporary sport

Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.