Tag Archives: Entertainment

The AST wrap-up; the sports industry’s evolving into an entertainment business

The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.