AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.
Tag Archives: MMA
The AST Wrap-up: digitalisation keeps sport ahead of the curve
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!
MMA vs Boxing; which sport has the more efficient business model?
MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…
The AST wrap-up: impact, impact, impact!
Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.
SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
The AST wrap-up; a new era for fan engagement in sport
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
AST weekly wrap-up; the youth continue to influence sports content
Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?
Khabib Nurmagomedov, what can we learn from ‘The Eagle’s’ attitude in and out of the Octagon?
Khabib Nurmagomedov is the cash cow of the UFC right now. However, what can you apply from his legacy to support yours?
Fame MMA vs YouTube Boxing; the difference between ‘content creators’ and ‘influencers.’
Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?
If KSI vs Jake Paul happens, what does the future hold for content creators and sport?
KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.
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