Sponsorship, viewership and extraordinary digital marketing are in store for this weeks wrap-up!
Tag Archives: Sports Business
What can sports marketers’ learn and apply from the new Netflix documentary, ‘the social dilemma’?
Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.
The AST wrap-up: inclusion is key for effective sports marketing
Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…
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What is so great about working in sport?
The sports industry has been under significant scrutiny this year; let me remind you about what’s so great about working in this remarkable industry.
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The AST wrap-up; a new era for fan engagement in sport
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
What does sports ‘streamification’ hold for the future of sports broadcasting?
Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?
The AST wrap-up; the sports industry’s evolving into an entertainment business
The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.
Ash’s Sports Industry chat with sports sponsorship guru, Michael Jackson
Michael Jackson is a guru in the world of sports sponsorship and marketing, check out this weeks interview to hear what insights he has to share about his journey.
Harsimran Virdee, advocate for Asian football representation
Harsimran Virdee is the football business executive at Southall Athletic FC who has an accolade of sporting experiences that he shares with me.
The AST wrap-up; record-breaking viewership, new sports content and sport development
This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.
Ash Sports Media 