Tag Archives: Sports industry

Oporto Sports Series: What can we learn about how County FA’s have utilised the Women’s Euros 2022 to best promote their services?

The Women’s Euros 2022 has been a huge marketing opportunity for various organisations to maximise impact. Throughout my experience working for Oporto Sports, I couldn’t help but share how some of my clients used this opportunity to boost their brand awareness.

Lesson 3 about the metaverse: Wallets, marketplaces, big projects, virtual worlds and more

Each week, you’re learning more and more about how YOU can benefit from the metaverse. There’s still more knowledge to gain through this blog.

Lesson 2 about the metaverse: diverse content creation, blockchain, cryptocurrency and more

The metaverse is being taken seriously across the digital world, especially with the diversification of content, introduction of digital currencies and more.

Lesson 1 about the metaverse; the value of NFTs, community impact, utility, and storytelling

The metaverse is a rapidly expanding landscape being taken seriously across the sporting world. Here’s what we can learn to enhance our awareness of it.

Exploring the content strategy of the Professional Fighters League

The Professional Fighters League, also known as the PFL, are one of the top combat sports promotions on the planet. How does their content game contribute to this success?

Exploring the content strategy of ONE Championship

ONE Championship brand themselves as ‘the home of Martial Arts’. This blog discovers how their content strategy matches up to that statement.